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James Hardie Dream Collection Sherwin Williams – Ply Gem’s new SolarDefense reflective technology provides protection against harmful UV rays, fading and heat distortion thanks to its three-layer construction.

The siding market remained strong in 2019 and 2020, particularly in remodeling and replacement, providing ample opportunities for dealers to capitalize on this growth. According to research by the Freedonia Group, overall demand for siding is expected to grow by more than 3% annually over the next three years. Strong growth is also expected from companies that supply and manufacture facade cladding products.

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“We remain confident in the residential and siding markets,” said James Hardie Chief Marketing Officer Sean Gadd. “Repair and remodeling is a very large segment for us and it looks like it’s going to continue to grow. We feel good about that. We expect overall growth of about 2% for new single-family homes and single-family home repairs and remodeling. The growth rate is about 3-5% .

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“Experts predict a slowdown in the housing market for the next few years, but they see renovations on the rise,” said Brian Kirn, product manager for Polymer Shakes and Shingles. “As mortgage rates rise, residents tend to renovate their current homes rather than move out and pay higher interest rates for an expensive new home. With unemployment at record lows and home equity at record highs, homeowners are willing to invest more in renovations.”

Vinyl siding, in particular, is poised to benefit from growing demand for siding and the need for more affordable housing, said Steve Booz, vice president of marketing and product development for Royal Building Products. “Vinyl Siding remains the most cost-effective product and, according to a recently published study by the Vinyl Siding Institute, the most sustainable product available to builders,” says Booz. “As such, the opportunity for vinyl siding in new homes is significant as builders seek smaller footprints and more affordable options. Remodeling activity is expected to remain fairly steady with medium digital growth, which also bodes well for dealers targeting in bypass projects”.

Composite siding, such as Celect Cellular Composite PVC from Royal Building Products, remains popular with builders and renovators, combining low maintenance with the look of wood.

Vinyl Material Choices Growing While there are many material choices for siding, vinyl remains the largest market share in North America, accounting for about a quarter of all siding sales.

In Depth: Siding

Consumers are looking for vinyl products that offer more design and color options, says Kevin Mickle, product manager for cladding at ProVia.

“Layered siding in homes has really become the norm, and one of the things we’ve seen a huge increase in is vertical siding, boards and battens,” Mickle said. Monochrome, now we offer boards and battens because it is used very often in people’s homes.’

It’s part of a trend of vinyl products that go beyond the traditional look. Rustic looks that mimic wood and other materials are also growing in popularity as homeowners try to mix styles.

“Families want to personalize their homes so that they’re not only comfortable, but also have a lot of appeal,” says Kara Radcliffe, director of product management for vinyl siding at CertainTeed. “They’re looking for a leading designer aesthetic. Instead of one color, one style and one finish, new and renovated buildings have a variety of colors, textures and silhouettes.”

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Seagrass is one of five new solid colors in CertainTeed’s 5-inch personally sawn shingles, designed to mimic the maintenance-free look of natural cedar.

“Rich, dark colors are still in high demand,” said Ron Herrin, vice president of product management for Georgia-Pacific vinyl siding distributor BlueLinx. “Dark grays, browns and especially blues are really driving the market, with consumers willing to pay for more expensive sides to get those shades.”

ProVia launched a new Nightfall gray this year in response to consumer demand. No blue, no brown, no green,” says Mickle. “It’s really gray all the way. It gives people a wonderful color palette to use as wallpaper for their home. “

Royal has introduced several new colors to its vinyl and honeycomb product line, reflecting the desire for dark tones, not just for accents, but for the overall look.

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“Our new colors address these needs with shades of blue, gray and brown – colors that have become so popular in recent years that they are now considered the new neutrals,” says Booz. “These colors reflect a building’s natural surroundings, such as an ocean horizon or a mountain, and are versatile enough to be combined with other soft neutrals and bold colors.” A formula that protects these colors and keeps them fresh and vibrant.

Ply Gem recently released Mastic SolarDefense Reflective Technology, which protects against harmful UV rays, and the three-layer composition resists fading and heat distortion. Dave Johnston, product marketing manager at Ply Gem Siding, said the shield is achieved through a proprietary formula that improves overall color and panel stability.

New Mastic Western Extreme Siding is designed to handle the high altitudes, intense sunlight and drastic temperature changes in the mountains of the United States that can affect the longevity of dark vinyl.

“This investment uses a proprietary combination of advanced polymers, pigments and specialty additives,” said Johnston. “The combination of these materials helps reflect high levels of infrared energy while also increasing resistance to solar heat damage. These materials are also incorporated into the design of the high-strength panel, making it thicker and providing additional strength and durability, resistance to difficult weather and environmental conditions.”

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Western Extreme is available in 20 colors, while SolarDefense is available in 10 shades of red, gray, green, brown and blue. SolarDefense is also backed by Ply Gem’s “No Fade, No Distortion Promise” and an included limited lifetime warranty.

Composite siding, such as Celect Cellular Composite PVC, also remains popular with builders and renovators, Booz said.

“Celect was born when innovation was the first aspect of the collection,” he says. “No other liner has interlocking joints to avoid seams and future maintenance. Combined with Kynar Aquatec product finishes and color protection, Celect is ideal for new construction and remodeling projects.”

For homeowners and builders looking for alternatives to vinyl siding, there are many innovations in other siding materials as well.

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James Hardie has expanded its Aspyre collection, which launched on the West Coast two years ago, nationwide from May 1. Aspyre wants to supply fiber cement in different textures and profiles for the premium market.

James Hardie’s upcoming Artisan Shingle captures the natural look of cedar shingles while offering the performance of fiber cement.

“If you’re going to get to the top of the market … you have to look exactly like they want,” Gard said. “So for me it’s more thickly framed, flat wall, multiple profiles, real shingles, thick screen panels… just different looks that create a very traditional traditional look, but can also appeal to a high-end customer. The modern look that you are looking for .”

A new addition to the Aspyre range is Artisan Shingle, soon to be launched by James Hardie, which mimics the look of natural cedar shingles with the properties of fiber cement.

Category: Interior Design Product Review

As with vinyl, the new color options are a big change for James Hardie this year. Starting in April, the company reorganized its colors into two groups, the Statement Collection and the Dream Collection.

“The Statement Collection is a collection of about 15 shades that we’ve done all the research on to determine the top 15 shades in each market,” says Gadd. “Those prices are competitive because we can run them through our entire range. Then we have the Dream Collection, which has about 700 colors, and if someone wants something really specific, we can get it for them.”

“I think that transition between traditional and modern is interesting, and of course we want to make sure that the products that we have today and the new products that we offer, we can achieve that kind of design,” Gand said. “We looked at what that means with more factory construction as the labor market tightens and what that means and what we have to offer to allow factory construction when the market eventually collapses.”

The Boral Building Products Virtual Remodeler online design tool allows dealers, contractors and homeowners to upload a photo of a home or choose from a collection of pre-fab homes, then select brands from its range of cladding, cladding and shutters Boral. Once the final product is selected, the system can

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